Free People is a retail clothing store which is part of the Urban Outfitters family of companies.
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1984 |
| Number of locations | 42 (April 2011)[1] |
| Parent | Urban Outfitters |
| Website | www.freepeople.com |
In the early 1970s, Dick Hayne opened a store in Philadelphia, Pennsylvania, and he named it Free People. His store attracted the young people who lived and shopped in the area. When his store’s popularity grew, he opened a second store and he changed its name from Free People to Urban Outfitters.
Urban Outfitters’ business began to grow rapidly. Dick’s wife, Meg, oversaw the development of Urban Outfitters’ private label division, which supported product exclusive to Urban Outfitters. This proved to be quite successful, so in 1984 they decided to create a wholesale line, which they ultimately named “Free People[2].” The brand was sold in department stores and small boutiques across the country.
In 2001, Meg and her team determined that it was time for Free People to shed its junior image and to evolve into a more contemporary brand that would cater to women in their twenties who wanted to find fashion forward, uniquely styled clothing. Today, with three wholesale showrooms in New York, Los Angeles and Chicago, Free People is selling in over 1000 specialty stores worldwide. Additionally, Free People product can be found at many different online retailers.
In the fall of 2002, the first Free People Boutique opened in Paramus, New Jersey. The boutique was decorated with brightly quilted chairs, intricate seasonal displays, and handmade fixtures. Their goal was to create an environment that would inspire their customers with both unique product and a serene atmosphere. Currently, Free People has over 40 boutiques across the US.
In October of 2004, Free People launched its website[3]. The site has grown to host a multitude of products, including items from outside vendors like Jeffrey Campbell Shoes to accessorize Free People's apparel. In July of 2009, they began shipping internationally and currently their website ships to 132 countries worldwide.
Additionally, in 2006 Free People began a company blog[4]. Free People also maintains social profiles at sites such as Facebook[5], Twitter[6], and Tumblr[7].
In early 2010, Free People identified 5 different customer types: "Meadow" the bohemian customer, "Candy" the girly customer, "Ginger" the body-con customer, "Lou" the tomboy customer, and "Sandy" the beach customer.[8]
Additional lines have been developed within the Free People brand, including “Intimately FP," "FP Beach," “We The Free," and "New Romantics." Intimately contains a variety of bandeaus, bralettes, slips, and undergarments. FP Beach is a more casual concept with emphasis on basic shapes with a twist. We The Free was launched to target Free People’s tomboy customer.